Social Currency

I build brand communities on 1 question: 

"​Is my brand's presence in a community going to help or harm the community I am present in?"

Your answer shouldn't just be ethical, but measurable. We can measure it using a social listening framework called "Social Currency."

I made a company on this concept!

My Unique Take on Social Currency

Social currency is a framework for measuring how much 'trust' people exchange in relationships.

This framework holds that the way people communicate will change as people trust you more. Trust is multi-dimensional and built out of several aspects that are themselves evident in the words people use and the sentiments they offer in their everyday speech.

How to build a Community

Let's get to brass Tax. 

Measuring community health by measuring social currency does not a community make. I start