Social Currency

Brand communities boil down to one question: 

"​How should my business's digital presence affect my customers' interactions with each other online?"

Your answer to this question awards you "Social Currency" in the mind of your customer. That social currency decides your brand's reputation.

My Unique Take on Social Currency

My Unique Take on Social Currency

I break down the vague and undefined "social currency" framework into five concrete, measurable

How to build a Community

As an academic and an anthropologist at heart, i have spent years developing and learning about communities in online contexts.  From the online LGBT+ organization RESCQU NET to a full-blown ethnographic study of the Seraph Jayhawk Company I have sought to find out what makes fluid communities powerful.  From the minds of Jono Bacon, Elizabeth Williams, Debora NG, and others i have studied how to make this work for your business and i cannot promise it will be easy, but there are 6 questions that I will answer over my time with your organization, and that will lead to a thriving community environment: