SAMANTHA VENIA LOGAN
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Samantha@RESCQU.NET
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Public Relations & Marketing

Applying Community Management Techniques to PR & Marketing


What's different?

There's not much you can do to advertise your business aside from tried-n'-true, hit-the-pavement methods. But if you're just buying ads on Facebook you're spending lots of unnecessary energy.

Snail Mail's average response rate is 2%.  Email open rates according to Constant Contact have dropped to ~25-33%. Social ads aren't great either and forget web ads.  ROI is simply down.

I work smarter by networking organically with target communities to build, and then leverage the 5 social currencies:
​Consistency, Transparency, Merit, Utility, and Trust.
Set up a Free Consult

The community management approach to PR & Marketing

Community facilitation focuses on value-based dialogue and feedback among communities.  It views audiences as active cultures, and considers the politics of businesses entering online spaces.  It takes the long view, and while social media marketing, advertising, and sales are vital to a company, online community management changes the end goal; to make your business integral to that communities needs rather than an external or overseeing force.  I do this in three steps:

Identifying your values

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What matters most is your business's values. Evaluate your motivation for joining communities and establish customer avatars to create a solid base for trust, consistency, and transparency.
View this Example

Joining their communities

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After you understand where you're coming from, identify and join target communities on a humble personal level.  Use ethnographic methods to learn and understand what they want you to be.
View this Example

Taking on responsability

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Once your role in the community is understood, advertising organically and taking on responsibility in that community leads to solid leads that will generate social currency and long-term noteriety.
View this Example
PR and Marketing Contract: 
Although I operate PR and Marketing differently, the resulting ROI is the same.  The difference comes down to organic values as metrics over traditional metrics.  I measure your Brand's perceived social value and aim to make your company a necessary root in existing communities, rather than building ways for them to come to you.  Ads and funnels are still a necessary part of my work, but it is all with the intent of building a strong connection with communities.  Contracts are expected to be between 3-6 months minimum.

These are Open Source Documents:
I believe in the power of open-source community sharing.  So these books are built as examples free for you to use.  You may not even need me!  If the books were helpful,  drop me a donation of perceived worth and let me know what you think!
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  • Services
  • Resume
  • Portfolio
  • About
  • Free Consult
  • Blogs
    • Ethnographic Travels
    • Personal Blog
    • Live Research Journal